Your pipeline is unpredictable
Some months you're booked solid, others you're scrambling. You can't see far enough ahead to plan around it.
Distribution partner for B2B offers
Add $30k-$50k in new revenue in 90 days with a channel you don't have to run.
A done-for-you outbound channel for B2B companies with an offer that already sells. Qualified calls land on your reps' calendars, and you pay per call, not a monthly retainer.
JTMKAR4.9/5 from B2B leaders
THE OVERVIEW4:08 MIN
Watch the overview 4 minutes
Trusted by growth-minded teams
northstarVertexCAPITAL+HELIOSMonument
The problem
Growth shouldn't feel like
controlled chaos.
Most B2B companies don't have an offer problem. They have a distribution problem.
Referrals don't scale
They arrive on other people's timing. You can't turn them up, control them, or count on next quarter's volume.
Growth eats your time
Running outbound yourself means inboxes, deliverability, lists, and copy. That's time that should go to closing and running the business.
The result? More effort. Less certainty. Growth that never compounds.
A better way
One channel.
Fully run for you.
mktlabs builds and runs outbound as a distribution channel for your offer. You show up to the calls, and we handle everything before them.
YOUR SECOND
CHANNEL
TARGETING
INFRASTRUCTURE
MESSAGING
CALLS
CHANNEL
Right buyersICP defined and market mapped
Right messageYour offer, framed for cold audiences
Right infrastructureDeliverability built right from day one
Right callsQualified, on your reps' calendars
What's included
Everything outbound takes,
handled.
Targeting
ICP definition, market mapping, and list building, so outreach goes only to buyers who fit.
Infrastructure
Domains, inboxes, warmup, and authentication, built for deliverability from the start.
Messaging & sequences
Your existing offer framed for cold audiences, with multi-step sequences and reply handling. We don't rewrite the offer.
Qualified calls
Calls booked on your reps' calendars, with pre-call emails to keep show-up rates high and ongoing optimization. ICP and call definition agreed before launch.
How it works
From first call to live outreach
in about 3 weeks.
Outbound compounds over 60-90 days, so we build it right and stay on it.
01
Fit call
We look at your offer, your sales team, and your results so far, and decide together whether it's a fit. Not every offer is.
02
Agree the terms
We define your ICP and exactly what counts as a qualified call before anything launches, so there's no ambiguity later about what you pay for.
03
Build
We map your market, build the lists, adapt your messaging for cold audiences, and set up domains and inboxes. Inbox warmup takes about two weeks.
04
Launch and deliver
Outreach goes live and qualified calls land on your reps' calendars. We optimize continuously, and you pay per qualified call.
Who it's for
Built for offers that
already sell.
We work with B2B companies selling services or products, across industries like marketing, SaaS, tech, healthcare, and finance. Because we only get paid when qualified calls happen, we're selective about who we take on.
01
An offer that's closed clients beforeThrough any channel: referrals, networking, or outbound.
02
A clear outcome and customerA defined promise, aimed at a specific buyer.
03
Sales assets in placeWhatever your reps use to close, we can point calls at it.
04
A sales team ready for more callsAt least one or two reps to take them.
05
Commitment to the processOutbound takes 60-90 days to compound, and it works when both sides show up.
The business case
What could a second
channel be worth?
Plug in your average client value and close rate to see what added call volume could mean for your revenue.
Questions, answered
Clarity before
commitment.
Everything you need to know before we start a conversation.
You pay a one-time fee to cover tech and infrastructure costs. After that, you only pay for each qualified call that shows up on your calendar. There's no retainer and no ongoing fee if nothing is happening. We'll walk through the exact numbers for your situation on the call.
A call with someone who fits your ideal client profile and actually shows up. We agree on your ICP and exactly what "qualified" means before outreach starts, so there's no ambiguity about what you're paying for.
We work across B2B industries, whether you sell a service or a product. What matters isn't the industry. It's that your offer already sells and you have a sales team ready to take the calls.
Setup takes about three weeks, including roughly two weeks of inbox warmup, before outreach goes live. Outbound compounds over 60-90 days of consistent sending, so we build it right and stay on it instead of running a short burst.
An offer that already works, your sales assets, and someone on your team to take the calls. We handle everything else: targeting, infrastructure, messaging, and optimization.
We build and run a dedicated setup end to end, so you can hand outbound off instead of managing it. You stop spending hours on inboxes, lists, and copy, and your reps get the calls.
No. Referrals keep coming in, and this adds a second channel you can turn up when your team has capacity.
The one-time tech fee is non-refundable, because it covers infrastructure costs from day one. Beyond that, there's no retainer: you only pay for qualified calls that land on your calendar, so if they aren't landing, you aren't paying for them.
Your next move
Ready for a second channel? Let's see if you're a fit.
Book a focused 30-minute call. We'll look at your offer, your sales team, and your results so far, and tell you honestly whether outbound is a fit. If it is, we'll walk through how it would work for your business.
No hard sell
Honest fit assessment
Clear next steps